California-based Morphe Cosmetics is adding new stores to its Canadian collection of premium retail outlets after the exceptional success of its first Canadian store at Square One Shopping Centre in Mississauga, Ontario.
A new Morphe Cosmetics location will open at the West Edmonton Mall by this spring, with more plans for further expansion across the nation in the works.
Growing makeup brand Morphe Cosmetics opened its new Tysons Corner Center store about an hour ago today (Friday).
Based in California, Morphe is known for its eye make-up and brushes.
The newly opened store is on the second level next to Lush — another cosmetics store — and sells mostly Morphe products, along with brands like Eye Kandy, Iconic London and Jeffree Star.
Some items this reporter spotted included $15 Morphe eye shadow palettes, $8 Morphe lip glosses and $7.50 Eye Kandy glitter.
Morphe’s opening at the mall adds to its half of a dozen stores in the D.C.-area and is part of the brand’s large-scale expansion.